Over 894,000 monthly broadcast reach, 96.9 The Kat is home to Radio Hall of Famer, Paul Schadt, who is host of Paul Schadt in the Morning with Meg in morning drive. Core artists include Tim McGraw, Zac Brown Band, Eric Church, Miranda Lambert, Lady Antebellum, and Luke Bryan.

96.9 The Kat reaches consumers who are starting families, growing their careers and establish brand loyalty. 96.9 The Kat also reaches household decision makers who have influence over everything from purchasing a vehicle, to home improvement projects and financial decisions. Money to spend? Over 41% of the WKKT audience earns an income of $75,000+ (Source: Nielsen Audio/Act 1 4-Week Broadcast Reach, composition by AQH, Charlotte-Gastonia-Rock Hill Metro, Apr17-Jun17).

WKKT stays connected with listeners through on-air and online contesting, on-site promotions, and in person engagement with the most passionate country music fans!